Name: Jenn Clore
Activity: Google’s Grow with Google Small Business Workshops
Description of Activity: free training, demos, coaching with Googlers and more.
Date(s) of Activity (also include times):
12/6/17 10:30a – 2:30p
Why did you select this activity?
The topics were of interested to me in regards to my full-time job, and it was free. The workshop topics included presentation skills, search engine optimization, coding basics, and how to get found on the web. Another significant factor was that the workshops were presented by Google. As a web design student and a digital marketer, it’s always important to me to keep learning on ways to get found on Google and to better my professional skills.
Would you recommend this activity for other students? Why or why not?
The workshops I attended were:
Intro to Online Marketing – This workshop went over how to create a free Google My Business listing, some tips on SEO, content marketing, social media marketing, how to optimize for mobile, and how to test your mobile and page speed.
Using Data to Drive Growth – This workshop gave a general overview of what a business owner should be thinking about when gathering data from Google Analytics. Some of the points discussed were using the data to determine if your customers would be interested in a new product, where your customers spend the most time on your site, the age range of your customers, and what to do with that information regarding marketing.
What did you like best about this activity?
I liked that they gave us workbooks with copies of the presentations or activities that we completed. They were good take-home pieces to reference in the future.
What did you like least about this activity? How would you make the activity better?
What is a creative idea/concept you can take away from this experience and possibly implement into your work?
I want to take the time to test mobile speed in my future web design projects. I wasn’t aware that they had a website for that: testmysite.thinkwithgoogle.com
In one of the courses, the instructor talked about the 5-second “Grunt” test. In 5 seconds, could a caveman figure out from your site: what service or business you offer, how can you get it, and what is it about.
I also learned about a new Google app that was recently launched. Primer is an app that gives you 5-minute interactive lessons on creating a business plan, marketing your website, and designing a great website. I’m definitely going to make use of the app.